About Us
For more than 40 years GRUPO REGIÓN has worked in Latin America serving more than 10,000 customers with more than 1,000 employees in our three main divisions. As part of our food division, Balós Foods started operations in the United States in 2008
Our brand has Salvadoran roots, Balós Foods was born inspired by the term of Mayan origin where they used the word Balós to refer to what we know as Salvador. We bealive in traditions, respect and diversity, together with our partners and employees we share a vision of union with Latin American cultures and traditions.
We are importers and distributos Hispanic food to the United States market bringing nostalgic and traditional products to their reach. We know that our brands are synonymous with quality and variety in nostalgic hispanic food products.
Our mission
Satisfy the demand for nostalgic foods from the Latin American market present in the United States through a strong commitment to high quality standards and professionalism, offering a wide range of products at competitive prices that will give consumers the long-awaited sensation of eating at home.
Our vision
To be a leading company in the export of nostalgic and Hispanic foods positioned throughout the United States, with administrative autonomy, excellence and competitiveness in our products so that they are available to everyone.